PS of Sweden

PS of Sweden was born in 2011 with a singular mission: to revolutionize bridle design through anatomy-first innovation. By 2013, we launched our first anatomical bridle—a breakthrough that sparked a new standard in equine comfort. Today, our collection features over 30 revolutionary models, each engineered to prioritize the horse’s wellbeing without compromising performance.
We thrive on challenging norms and reimagining possibilities. Every product we create is driven by one relentless question: How can we make excellence even better? Because when riders experience the difference of truly thoughtful design, it doesn’t just change equipment—it transforms partnerships.