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About Us
Owner & Managing Director
A fashion merchandiser by training, Audrey met her first pony at a classmate’s sixth birthday party, and pester powered her way into riding lessons at 11. Her first lessons were on a grey pony named Bugs (more Malone than Bunny).
As South East Asia’s premier equestrian retailer, Audrey’s mantra is “Happy Horses & Happy Riders”. She aims to keep both horses and riders au courant in the best and latest fashions and equipment.
Marketing & Merchandising Director
Pooja brings with her extensive experience in Brand Management and Marketing across the Asia-Pacific region, having worked with with a stable of global brands including MAC Cosmetics, Smashbox, and GUESS?.
Growing up amidst the lush landscape of Indonesia, horseback riding was more than a pastime; it was an intrinsic part of Pooja's childhood. Her eye for fashion seamlessly gallops into the world of equestrian merchandise.
Advisor
Alan was the CEO of PT Eastspring Investments Indonesia. His expertise spans 35 years in Corporate Banking, Investment Banking, Insurance (Investment, Risk, Marketing & Bancassurance) and Asset Management.
An avid Lego collector and Star Wars fan, Alan also enjoys the world of Harry Potter - the Sorting Hat would assign him to Ravenclaw.
Retail & Merchandising Advisor
Judy has over three decades of experience in luxury retail, marketing and management in Hong Kong, and has worked for several notable brands, among them Chanel.
Once upon a hollywood time, Judy was on a hack at one of Hong Kong’s premier riding clubs when her paths crossed with actor Chow Yun Fatt. And in true Hong Kong cinematic fashion, they addressed each other as “Handsome” and “Pretty”, as they passed, and rode off on their way.
Legal Counsel
Adreinne has been riding since her dad popped her on a horse a few moons ago when she was a little girl. Matchy Matchy is Adreinne’s equestrian style credo, and The Tack Shop loves keeping Adreinne and her horses in vogue.
Also she might have a thing for greys, and would like a black (but don't tell her greys!).
CFO
Martin spent over two decades as CFO for five public companies. He understands the critical role clear financial insights play in effective business management. Martin aims to help senior management obtain a clear understanding of the financial side of business and utilise that insight for effective decisions.
Martin is a dad of 5, fosters an ant colony (they make fascinating pets!). And yes, he's guilty of drinking too much coffee.
Senior Accountant
Mel's focus is accurate financial records and support to ensure smooth financial operations. Her professional journey has spanned banking, retail, and non-profit organizations. This diverse background has provided Mel with a deep understanding of financial management.
Mel has a passion for adventure, especially for the beach and islands.
