Meet The Team


Our Founder - Audrey Chong

A fashion merchandiser by training, Audrey met her first pony at a classmateā€™s sixth birthday party, and pester powered her way into riding lessons at 11. Her first lessons were on a grey pony namedĀ Bugs (more Malone than Bunny).

As South East Asiaā€™s premier equestrian retailer, Audreyā€™s mantra is ā€œHappy Horses & Happy Ridersā€. She aims to keep both horses and riders au courant in the best and latest fashions and equipment.

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Marketing & Merchandising Manager - Pooja Wardhana

Pooja brings extensive experience in Brand Management and Marketing across the Asia-Pacific region, having worked with with a stable of global brands including MAC Cosmetics, Smashbox, and GUESS?.

Growing up amidst the lush landscape of Indonesia, horseback riding was an intrinsic part of Pooja's childhood. Her eye for fashion seamlessly gallops into the world of equestrian merchandise.

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Admin & Operations Executive - Grace ChanĀ 

Grace is a foodie, a ballerina (she's been dancing since she was 3!), and our operations maven! She's not just on pointe at the barre, or quick with a restaurant recommendation, she's a real whizz with a barcode scanner and an ipad!

Grace has a wealth of FMCG experience with online marketplaces Shopee, Lazada and Qoo10, and has in depth expertise in logistics, inventory management and order fulfillment.

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Retail & Merchandising Advisor - Judy Ip HarrisĀ Ā 

Judy has over three decades of experience in luxury retail, marketing and management in Hong Kong,Ā and has worked for several notable brands, among them Chanel.

Once upon a hollywood time, Judy was on a hack at one of Hong Kongā€™s premier riding clubs when her paths crossed with actor Chow Yun Fatt. And in true Hong Kong cinematic fashion, they addressed each other as ā€œHandsomeā€ and ā€œPrettyā€, as they passed, and rode off on their way.

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Legal Counsel - Adreinne LimĀ 

Adreinne has been riding since her dad popped her on a horse a few moons ago when she was a little girl. Matchy Matchy is Adreinneā€™s equestrian style credo, and The Tack Shop loves keeping Adreinne and her horses in vogue.

Also she might have a thing for greys, and would like a black (but don't tell the greys!).

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CFO - Martin Cooper

Martin spent over two decades as Chief Financial Officer (CFO) for five public companies. During his career, Martin recognised the critical role clear financial insights play in effective business management.Ā Backed by a fantastic finance team, he aims to help senior management obtain a clear understanding of the financial side of the business and utilise that insight for effective decisions.

Martin is a dad of 5, fosters an ant colony (they make fascinating pets!). And yes, he's guilty of drinking too much coffee.



Senior Accountant - Carmela Joy Dela Paz

Mel's focus is maintaining accurate financial records and support to ensure smooth financial operations.Ā  Her professional journey has spanned banking, retail, and non-profit organizations. This diverse background has provided a deep understanding of financial management, and left Mel very much enamoured with accounting and numbers.

Mel has a passion for adventure, particularly trips to the beach and islands and a non-negotiable travel essential for her is a mosquito net!Ā